![]() ![]() However, if they’re watching on your website they’re likely interested in your product and are considering whether or not to buy it. If they’re watching a video on Facebook or Instagram they probably don’t know your brand. Think about where in the customer journey your viewer will be. Where do imagine you’re going to use the video you’re making and who is going to be watching? You might have multiple uses for your product video, but picking the most important place or platform will help shape how it’s constructed. Making product videos can feel daunting, so to help you take your first steps I’ve prepared this guide to take you through the process of making short, simple, and snappy videos that will capture attention.Ĭhoose a Format and Approach for Your Product Videoīefore you start yelling “action” there are a few things you should think about to help you get the most from your videos Where is this Product Video Going? What is its Purpose? These tools, combined with some time and effort, can produce amazing results that will elevate your store and brand to the next level. Today we have access to all the tools we need thanks to smartphones and free video editing programs. Videos used to be difficult to make without a skilled team and specialist equipment. ![]() They’re an opportunity to grab the attention of potential buyers and give them another reason to trust and choose your product over others. Product videos can be used in advertising, across social media channels, on your product pages, and linked to from emails. ![]() Think about how many times a sweet YouTube video has made you tear up or a TV ad has convinced you to buy a product.Īn Animoto survey found that 96 percent of consumers find video helpful when making purchases, with 73 percent saying they’re more likely to buy an item after watching a video explaining the product. People engage with video easily and it evokes powerful responses. Using videos to market your product and brand is a great move. Remember way back when – you know, like two years ago – when products just had a bunch of pictures? Those days are history. Everywhere you turn companies are finding new ways to make their products pop, including alluring product videos. Over the last few years, video has become king of content. ![]()
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